PlayStation 3 firmware 3.0 brought with it many changes, some of them good and some of them being the Friends List update. Rarely can people universally agree on something, but it appears that everyone hates those Friends List changes.

Fortunately, sounds like Sony's listening to those complaints. Amidst the usual kvetching about cosmetic and functional changes—and the lack of additions that people have been demanding forever!!—comes word that, yes, Sony is taking negative feedback about firmware 3.0 seriously.

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Mark Bowles, European brand manager for the PlayStation 3, offers the following update to concerned owners.

"OK, we hold our hands up about the lack of replies on this post but we have shared with you everything we can at the moment," Bowles writes. "As I said before the updates to firmware don't always suit everyones tastes, but on the flip side there are those that really like the changes – except maybe the friends list ;-) (which we are looking into based on your comments by the way)."

You might think that the winking emoticon means that Bowles and company aren't taking it seriously. But they are. And that's worth emoticonning about.

Firmware 3.00 Q&A [PlayStation.blog EU - thanks, Ryan!]