iPhone maker Apple has been clear about its interest in highlighting games for platform, calling the iPod Touch the "funnest iPod ever," but it hasn't taken a competitive swipe as blatant as the one it made today.
During Apple's "It's Only Rock And Roll" event today, Phil Schiller showed pictures of the Nintendo DS and PSP, claiming the portable game devices "don't stack up against the iPod touch." To underscore that point, Schiller pointed to the features of the company's iPhone platform and tossed out some serious numbers.
Schiller made his argument in bullet point form, saying that the competitors' games were too expensive, the platforms lacked a multi-touch interface, have no "App Store" and "no iPod." One might be able to argue that access to an app store is an outdated claim, factoring in DSiWare and access to the PlayStation Store on Nintendo's and Sony's platforms.
But Schiller continued the argument with a big number: 21,178. That's the number of "game and entertainment titles" on the iTunes App Store versus 607 for the PSP and 3,680 for the DS. How many of those any of us would want to actually play, however, is a different story.
Apple's definitely gunning for Nintendo and Sony's territory more than ever, highlighting a handful of games from EA Sports, Ubisoft and Gameloft during today's talk.