Bethesda's Parent Captures Prey

According to official trademark assignment documents, Bethesda Softworks' parent company ZeniMax Media now owns the rights to the first-person shooter Prey, and they're filing trademarks left and right.

The Prey trademark was assigned to ZeniMax Media in July by The Radar Group, which acquired it from Apogee the previous month. Superannuation discovered the trademark change-of-hands along with two new trademark applications submitted by ZeniMax regarding the Prey property, specifically for:

Entertainment services in the nature of an on-going television program in the field of science fiction; Entertainment services, namely, providing on-line interactive computer games and providing information relating to electronic computer games via the internet

as well as:

Computer and video game user instruction manuals; magazines, books, and pamphlets concerning video games; computer and video game strategy guide books and magazines; graphic novels, novels, and comic books, all in the fields of video games and science fiction

Now what would ZeniMax want with a solid if a bit under-performing first-person shooter IP?

Trademark Assignment [Superannuation via Actiontrip]