In its native Japan, the PS3 Slim ad machine is kicking into high gear with a slick campaign. Yet, as with many past Sony promotions, this one is already drawing controversy.
Titled "Play Face", the campaign pays homage (rips off?) to artist Phillip Toledano's series of video game photographs of gamers' O-face. About his original photos, Toledano said this, "I wanted to take portraits of people that would reveal a hidden part of their character. So I had them play video games."