The people have spoken. Spoken angrily. And Sony have listened, removing the worst of the in-game advertising from WipeOut HD only 24 hours after it was first officially announced.
"The ad has been removed from WipEout HD", a Sony rep told Eurogamer, "and we are investigating the situation to ensure that any in-game advertising does not affect gameplay".
Note this doesn't mean all advertising in the game has been removed; only the ad that was causing the annoying, increased load times.
Sony removes naughty WipEout advert [Eurogamer]