How Sega Has Described Itself From '89 To '09S

Nintendo is not the only company that has had to explain, in press releases, what in the world it does. For at least 20 years, so has Sega. That description has never been much fun, sadly. But it has changed.

1989 Press release announcing executive hiring at Sega of America...

Based in South San Francisco, Sega of America Inc. is a wholly owned subsidiary of Sega Enterprises Ltd./Japan, recognized as a global leader in the high-technology entertainment game industry.

Sega's worldwide activities involve the conception, creation and sale of consumer electronics and entertainment products, including coin-operated arcade games and home video hardware, software and electronic toys, and the operation of arcade centers.

1990 Press release announcing Thomas Kalinski becoming president of Sega of America
(Note: Some of these descriptions are for the Japanese home company; others for the American subsidiary)...

Sega Enterprises Ltd./Japan is a 39-year-old worldwide leader in high-tech electronic entertainment systems and toys. Sega, a public company listed on the first section of the Tokyo Stock Exchange, is one of the fastest-growing companies in Japan.


1995 Press release announcing Sega's intent to not just support the Genesis and the Saturn, but to start a company called Sega Soft that would "focus on developing content for multimedia PCs and the Internet"...

Sega Enterprises Ltd., is a nearly $ 4 billion company recognized as the industry leader in interactive digital entertainment media and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at http://www.segaoa.com.

2000 Press release announcing the debut of the Dreamcast game Sonic Shuffle
(Note: Sega's getting more verbose, but it's awkward to see that that company dollar value they cited five years prior has shrunk so much. But check out their better URL. The company would be a third-party developer within a year.)...

Sega of America is the American arm of Tokyo, Japan-based Sega Corporation responsible for the development, marketing and distribution of Sega videogame systems and videogames in the Americas. Sega Corporation is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, offering interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at www.sega.com.


2005 Press release announcing the development of Full Auto and Condemned: Criminal Origins for the Xbox 360...

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com/usa.

2009 Press release announcing the release of Let's Tap
(Note: I'm sure people are busy at Sega, but did nothing change in four years? There's nothing new to say about the company?)...

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com/us.

I could now ask you readers how you would describe Sega, but that might be asking for trouble.