How Nintendo Has Described Itself From '87 To '09

Over the years, Nintendo, like most companies, has had to explain what in the world it is at the bottom of the press releases it issues. That description has changed. A lot.

1987 Nintendo financial earnings report...

Nintendo of America Inc. is the U.S. marketing and sales arm of Kyoto, Japan-based Nintendo Co. Ltd., the world's leading manufacturer of electronic games.


1990 Press release announcing EA becoming a Nintendo-licensed developer...

(Note: "electronic games" has become "video games"... hooray!)

Nintendo of America Inc. is based in Redmond, Wash., and is a wholly owned subsidiary of Nintendo Co. Ltd. of Kyoto, Japan, the world's largest manufacturer and marketer of video games.

1995 Killer Instinct press release...

Nintendo Co. Ltd. of Kyoto, Japan, is the leader in the worldwide $ 15 billion retail video game industry. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere, where more than 40 percent of American homes own a Nintendo system.

2000 Press Release Announcing Pokemon Gold and Silver Strategy Guides
(Note: PlayStation has passed Nintendo in the market at this point, just as Nintendo becomes much more descriptive of what it has accomplished.):

Nintendo Co., Ltd., of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than one billion video games worldwide, has created such industry icons as Mario and Donkey Kong and launched franchises like The Legend of Zelda and Pokemon. Nintendo manufactures and markets hardware and software for its popular home video game systems, including the Nintendo 64, Game Boy and Game Boy Color - the world's best selling handheld video game systems. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Washington, serves as headquarters for Nintendo's operations in North America.

2005 Press Release Hyping Animal Crossing Wild World
(Note: Nintendo puts its home console as third-fiddle to its two handheld platforms and adds Metroid to the list of characters it name-checks. Nintendo also dubs itself an "innovator.")...

The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy Advance SP, DS and Nintendo GameCube systems extend Nintendo's vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 2 billion video games and more than 360 million hardware units globally, creating enduring industry icons such as Mario and Donkey Kong and launching popular culture franchise phenomena such as Metroid, Zelda and Pokemon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

2009 Press Release Announcing New Starfy Game
(Note: Now Nintendo is a "pioneer," one proud to name-check all of its major systems except the NES and Virtual Boy.)...

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii, Nintendo DS and Nintendo DSi systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 2.9 billion video games and more than 496 million hardware units globally, including the current-generation Wii, Nintendo DS and Nintendo DSi, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCube. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

I could now ask you readers how you would describe Nintendo, but that might be asking for trouble.