Square Enix don't just make games. They make action figures, too. Sometimes for their own games, sometimes for other people's games. These new figures are a bit of both.
Part of the company's August toy catalogue, we can see a range of new stuff, from new Final Fantasy "Creatures" mini-statues to new Trading Arts mini-figures (vol. 4 being new, vol. 3 being re-stocks) to the main attraction, a revamp of the "Play Arts" line of "realistic" figures, starting with Chris and Sheva from Resident Evil 5.