While at E3, Ubisoft's Maxime Bernard's told Official Xbox 360 Magazine in a recently published article: "He [Spielberg] had an entourage... and he said to his friend 'it gives us a lot of ideas, it's very inspiring.' I was thinking, like, wow. If we made a game that inspires Spielberg then [censored], we're doing something good here."
That censored word is going to bug me all day. What ever could it be?