A giant PSP plus one lady belly button equals "very hot". In South Korea, there are three new PSP bundles:
One bundle includes a region-specific TV tuner, 32MB memory stick, and a PSP. The other two? They're Tekken 5: Dark Resurrection bundles — as game site Siliconera points out, the year-old-game is quite popular in South Korea. You know another way to say "popular"? That's right, hot.
PSP Bundles Have "Very Hot" Advertising In Korea [Siliconera]