PS3 Price Cut When "Factors Are Aligned"

Those waiting for a PS3 price cut, keep waiting. Here's what Sony Computer Entertainment Europe president Andrew House has to say about it:

Not to harp on about it, but the PlayStation 3 has a ten-year life cycle and there are issues of cost and profitability... We will make that move on price when all those factors are aligned.

Issues of cost and profitability? All those factors are aligned? Bwah?

Sony stands firm on 'no PS3 price cut' policy [MCVUK via 1Up]