The "middle audience".
Here, let's let Suda explain. "Well, there are a lot of core gamers, and a lot of lighter users playing on platforms such as the DS - but there's nothing in-between," he said. "I think it's going to be very important for games to be created for that middle audience, and that will help bring the market back on-track. "
This sounds like he's talking about the hard casual players. So, yeah, it could happen.
"Middle audience" to spur Japanese market revival [Games Industry]