In an interview with Kotaku, the head of EA disclosed some of his company's experience and ideas involving Microsoft and Sony's motion tech, predicting that half of the market will eventually go to motion-control games.
On the final morning of E3, I sat at a closed bar with EA CEO John Riccitiello and learned that the renowned publisher of Madden, Rock Band and dozens of other hits had a shot at being the creator of Microsoft's Project Natal controller-free motion-gaming system.
But the Xbox 360-maker beat EA to it.
"We almost invested to create a platform extension like that for some of the games we're working on," Riccitiello said. "We're very pleased, frankly, that it showed up at Microsoft, because I'd rather them pay for that. They can leverage it better, and we can build software. But I felt the market wanted that technology and I'm glad it's coming."
Riccitiello was at ease during our interview with discussing both Natal and Sony's still-unnamed motion controller that also had its debut at E3 2009. Both projects involve technology EA has already touched.