Bizarre Creations Aims To Bring Fun Back To Racing

The team behind Project Gotham Racing hopes "make racing fun again" with Blur, a racer that features photo-realistic car and the ability to blast competitors out of the way with bursts of energy, Bizarre Creations said today.

"We did our homework and saw a huge opportunity to move beyond traditional racers and create a game completely focused on making racing ‘fun' again," said Martyn Chudley, Creative Director, Bizarre Creations. "Blur delivers a new style of racing experience for all gamers, regardless of their experience, skill or genre preferences. Everything the player does, both in their cars and with their cars, is a dramatic adrenaline rush; it's a real blast!"

Blur will feature 20 cars, offline or online, on a track and offensive and defensive attacks set in real-world locations ranging from L.A. and San Francisco to Hackney, UK and Barcelona, Spain. The game also supports four-player split-screen play.

"We know that racing can be fun for everyone, and we are excited to enter this genre with a game that keeps players in the pack and combines fun with intense racing battles," said Maria Stipp, EVP and GM of Owned Properties, Activision Publishing. "Bizarre Creations is one of the most creative studios in the industry with a rich heritage of top-rated racing games and we are excited to partner with them on Blur, which is set to break the mold of traditional racing games."

The game will be presented through "Bizarre's innovative new community-based interface", according to the press release.

This unique story-driving social network evolves dynamically as players compete in different races, make new friends, rivals and fans, and connect with other racers both in-game and in real life.

Custom Groups will let anyone create multiplayer modes with custom settings. These new modes are then shared through Blur's "social network" so others can try the modes as well.

Blur is set for a fall release on the PC, Playstation 3 and Xbox 360.