For you and me, it would be.
While a drop to $99 spurred the old PS2 into life, resulting in a handy 38% increase in sales, PS3 sales were down a whopping 32% from April 2008, and PSP sales were even worse, down 39%.
But don't think that's got Sony down! Chins are up at Sony Computer Entertainment America, where Director of Corporate Communications Patrick Seybold has an idea on how to issue a marketing fix, sending out the following call to arms:
We're revving up the new fiscal year with a broad tent of content and services across our platforms with envelope-pushing PS3 games like inFAMOUS, MAG, and Uncharted 2: Among Thieves. We often hear from our customers that they're surprised by everything the PS3 does in addition to what they purchased the device for — including features like DLNA, free access to Wi Fi and Internet browser.
In some ways, this serves as a reminder that there's more we can do to relay the full breadth and power of the PS3. We know our consumers have varying entertainment lifestyles from the Blu-ray movie fanatic to photo enthusiast, so we've outlined our most aggressive marketing plans to help showcase this tremendous value proposition to all our consumers. We've got a proven history in delivering the best entertainment experience and there is no doubt the PlayStation brand is staged for another big year.