Sony Europe Gets New Honcho

With David Reeves retiring, Sony exec Andrew House will assume the role of President, CEO and Co-Chief Operating officer of Sony Computer Entertainment Europe as of May 1.

"I'm very happy to welcome Andrew back to the PlayStation business and to work closely with him again" said Kazuo Hirai, President and Group CEO, Sony Computer Entertainment. "I'm confident that the skills and expertise Andy has gained over the years working as Sony's CMO will contribute enormously in leading the PlayStation business in Europe/PAL countries and regions and to bring new initiatives in managing the business in the coming networked era."

House has been with Sony since 1990, staring in corporate communications in Sony Corporation (Japan), where he toiled for five years. By 1995, he was working on the marketing for the original PlayStation and game titles. House went on to work in marketing at Sony Computer Entertainment America, helping to establish the PS brand and later devise launch strategies for the PS2 and the PSP.

Since 2005, he has worked at Sony Corporation as Chief Marketing Officer handling corporate marketing across all of Sony's business.

"I'm delighted to return to the PlayStation fold and excited to take on this new challenge," House said, "I have strong ties to the interactive entertainment industry and I believe there is huge potential for further growth of our business in the Europe/PAL countries and regions, particularly in the area of networked entertainment. I'm looking forward to working with everyone at SCEE and with other groups in Sony to help achieve this potential."