Sony Europe Boss Retires

Sony Computer Entertainment Europe boss David Reeves has announced that he is retiring, having been with the company since 1995.

"It has been a wonderful ride with PlayStation," said David Reeves in a SCEE statement. "I have just two things to say on leaving: I want to thank all of those people who have supported SCEE and me personally in the past 14 years; you have been magnificent! Secondly, I am going to spend my time now trying to repay society for all I have taken from it. If your children are having physics lessons at the local school or wondering why their ski instructor is very elderly, your car mechanic has a bad back, or the social worker keeps bringing you PSP games, then it could just be me! Good luck to everybody at SCEE and everybody who continues to support us."

Reeves was responsible for managing over a hundred territories in Europe/PAL, and according to Sony Computer Entertainment president Kazuo Hirai, Reeves was key in building up a strong Sony base in Europe/PAL territories.

"David's contribution in firmly establishing the PlayStation brand and expanding the business in Europe/PAL territories in his 14 year tenure at SCEE is immeasurable," said Sony Computer Entertainment President and Group CEO Kazuo Hirai. "I would like to express my sincere gratitude to David for the many accomplishments he made to the PlayStation business and wish him the best luck in his future endeavors."

Reeves will be replaced by Chief Marketing Officer Andrew House, who will take over the reins on May 1.