This is the Elite Racer Pro, and unlike many other racing setups, this one does not skimp on quality or looks. It has in-built vibration. It has a real racing seat (your choice of three real racing seat manufacturers). It has a custom-built PC gaming machine, and it has a 32", 1080p Bravia right in front of your face.
No idea how much this will cost, but looking at those ingredients, we'd guess it's "a lot".