While black, white & red Wii title MadWorld might not appeal to your typical Wii customers, that's okay, it's not supposed to.
Its intended audience is the core audience, which might feel somewhat spurned by the more popular Wii titles. According to SEGA marketing person Sean Ratcliffe, "If it resonates with the audience, yes, we absolutely want to make that into a franchise. I think it's unique, and there are many aspects of that game which are sort of pushing boundaries."
We're pretty sure SEGA is hip to turn any game that resonates into a franchise. It's not a charity, you know.
Read our review of MadWorld here.