Infinity Ward's Call of Duty: Modern Warfare 2 is "looking incredible" and will hit this holiday season, according to Activision CFO Thomas Tippl.
Speaking at the Wedbush Morgan Securities annual meeting, Tippl said that Activision's strategy for "leap-frogging development" between two developers has been paying out with back-to-back blockbusters for them.
"Last year we had probably beaten most expert expectations by growing the Call of Duty franchise over the tremendous success that was the first iteration of Modern Warfare," he said. "For 2009, Modern Warfare is coming back, we expect it will be the most anticipated game of the year. Perhaps the number one game of the year despite the fact that it's only going to launch in the holiday season.
"There is no doubt in my mind that it will again raise the bar for the shooter genre.The game is looking incredible and Infinity Ward, the studio that is developing it, is just doing an unbelievable job."