SouthPeak Joins The ESAS

At a time when other companies are reconsidering their membership, fast-growing video game publisher SouthPeak Interactive becomes the first new member of the Entertainment Software Association for 2009.

The ESA may have increased their fees to ridiculous levels over the past few years, but that hasn't stopped SouthPeak Interactive from signing on with the industry trade organization.

"Our industry needs a strong and active trade organization and we are pleased to support that effort," said Richard Iggo, Vice President of Marketing for SouthPeak Interactive. "We look forward to participating in the many programs and opportunities provided by the ESA."

Ironically, SouthPeak is the company that purchased Gamecock last year, the company that heralded the death of the ESA's E3 trade show in 2007 with a massive parade of sweaty journalists.