Electronic Arts may have one more publishing sub-brand up its corporate sleeve, filing trademarks for the name "Visceral Games." What EA has planned for a possible Visceral brand, we honestly don't know. But we have guesses!
It's no secret that EA loves to slap carefully market researched labels like "All-Play," "Freestyle" and "BIG" on its brands, helping consumers figure out which games are right for them. But the majority of those have been designed to let serious video game sports fans that games like SSX and Facebreaker are either wacky, zany or kooky.