Speaking to Movieweb, Fallon - the former Weekend Update anchor on Saturday Night Live - says appealing to the coveted 18-to-34 year old age range isn't that difficult.
"I'm just going to be honest with what I like and what I do. What I enjoy. We're not going to hide the fact that people are on the Internet all day," Fallon said. "We'll treat a video game premiere like a movie premiere."
Interesting. Of course a premiere of anything needs a guest, and movies are a natural for late-night promotion because they have recognizable, dynamic stars in real life. I'd be curious to see who he brings in for an AAA-title that doesn't have established Hollywood talent in the voice acting, or making a cameo.
Jimmy Fallon Dishes on Late Night With Jimmy Fallon [Movieweb via GameSpot]