The latest Ryu Ga Gotoku 3 (Yakuza 3) ads don't just feature gameplay, but a bigger selling point — well, for us at least.

The game's ridiculously tanned Toshihiro Nagoshi skips stones with the game's hero Kazuma Kiryu and talks about the PS3's "power of expression." Kazuma Kiryu says how importance belief is.

The first part of the ad offers a sample of song "Loser," and original composition by singer songwriter Eikichi Yazawa.