True story. If Canadians pick up select packets of Cheese Heads brand mozzarella cheese, they'll not only get a bag of delicious cheese, they'll also get a copy of Beyond Good & Evil.
Really. What's more, it's not a download key, not a mail-away deal. The disc - for the PC version - is right there. Inside the bag of cheese.
Get Beyond Good & Evil Free With...Cheese? [Giant Bomb]