Sony helped outfit the NBA Player's Lounge during the recent NBA All-Star weekend. As part of the whole affair, a bunch of NBA players were given custom, laser-etched PlayStation 3 consoles.
Seems the economic crisis has hit Sony's marketing budget, as these are nowhere near as impressive as those seen at earlier sporting tie-ins, like the 2007 Super Bowl. Still. Just because they're less impressive doesn't mean they're not impressive.
No idea just how many of these were ultimately handed out, but Sony have pictures of a few of them, the nicest probably being LeBron James' golden lion machine (pictured, above).
Sony PlayStation at NBA All-Star Weekend [PlayStation]