Gears of War Developer on Gears of War Ten Year Plan: Bwah?

Just because Gears of War 2 writer Joshua Ortega says Gears of War is "a ten year plan" and that in-game Lancer weapon is the new lightsaber, does that mean it's so?

Not really, apparently. Epic exec Mark Rein explains: "In this industry you can't plan games very far in advance. We appreciate the enthusiasm Josh has for our franchise but we don't have a ten-year plan. We always have ideas of where we'd like it to go but it's determined on a game-by-game basis and ultimately by fan support. Our focus right now is supporting the Gears of War 2 game and community."

But is the lancer the new lightsaber?

Epic boss: There is no 10-year plan for Gears of War [VG247 via 1UP]