This Friday the thirteenth a kendle of black cats will descend on London to advertise F.E.A.R. 2... really.
The trained black cats, commissioned by Warner Bros. Interactive Entertainment, will be decked out in F.E.A.R. 2 cat clothing and walking around London to advertise the game.
The catvertising campaign, sure to illicit at least one PETA protest, comes at a time when U.K. superstitions are at an all time high, according to recent research.
One in five brits are more likely to follow superstitions these days thanks to the looming economic crisis and their fear of risking bad luck.
"Every day people are bombarded with so many advertising messages that it can be easy to miss them," said Charlene Allen, Warner Bros. Interactive Entertainment spokeswoman. "With our research telling us that Brits are actively looking out for signs of bad luck this Friday, it makes perfect sense to try and capture their attention that way."
If you're into the game, or just want a free set of F.E.A.R. 2 pajamas for your cat you can actually request some from Warner Bros. by calling 020 7841 6668. Unfortunately, that's limited to the U.K.... for now.
UPDATE: Yes, we killed them, and the cat shirts are completely sold out.