Warner Bros. Interactive Entertainment is packing up their dramatic F.E.A.R. 2 marketing efforts and shipping them across the ocean for a Project Origin Live event, taking place in London on February 12th.
Interested players who'll be in the London, England, area on on February 12th can visit whatisfearlive.com and enter for a chance to be one of eight players selected for a F.E.A.R. 2 multiplayer battle in a top-secret location. Those who don't make the cut will still be able to watch what happens live on the website on the day of the event.
Not sure what they've got planned, but you can probably bet there's going to be some LARPeting (marketing via Live-Action Role-Playing) involved. It's just what they do.