Behold, Hori's Real Arcade Pro EX SE. The SE stands for "Special Edition". Why so special, when it looks just like Hori's regular old 360 arcade stick? It's all in the insides.
The EX SE went on sale in Japan yesterday in "limited numbers" for ¥ 13,500 (USD$151). The appeal - and the limited availability, and the price tag - comes from what the controller is made of. The stick, buttons and some of the insides are crafted from Seimitsu components, Seimitsu being a company that makes sticks and buttons for real, heavy duty Japanese arcade cabinets.
So you're not getting a cheap, plastic imitation of an arcade stick. You're getting an arcade stick. A heavy (2.6kg!), near-indestructible arcade stick.