Winter X Games Keeps Playstation Sponsor, Loses Many OthersS

Playstation, Oakley and Totino's pizza rolls may still be sponsors at the Winter X Games in Aspen, but several other top sponsors have dropped out, including the Zune, The Aspen Times reports.

"Given the economic environment out there, obviously we're being impacted, like everyone else," said ESPN executive Rick Alessandri.

Among the sponsors to drop out: Zune, TV maker Olevia and 20th Century Fox.

Playstation's sustained sponsorship meant that the X Games got a Playstation tent with playable LittleBigPlanet levels created by some of the games' athletes including Sarah Burke, Tanner Hall, and Louie Vito.