This Ken figure is big. Real big. Like, quarter-scale big, which translates to a figure that stands 18" tall. Due in June, there are only 300 being made, which may explain the $250 price tag.
Still, these are tough economic times. $250 for a Ken figure maaaay just be stretching it, but then, Sideshow Collectibles will be releasing their own variant on the figure, limited to 150, and that may cost even more.