Playstation 3s will be showing up in every suite of the new Yankee Stadium and in a gaming zone for non-rich folk, as part of a new agreement between the stadium and Sony Electronics.
The plan will bring a Sony HD broadcast control room, more than 550 flat-panel BRAVIA and LCD HD television sets in the luxury suits, lounges, concourses, restaurants and administrative offices.
"We are proud to continue our long-term relationship with Sony Electronics," said Yankees COO Lonn Trost. "Integrating Sony products into Yankee Stadium is very important to us as we near completion of what will certainly be among the most modern and technologically advanced sports venues in the world."
The deal also brings with it plenty of new Sony advertisements, all of which will be in place for the stadium's April 16 opening.
"The new home of the world's most renowned sports franchise — with its storied history of leadership and excellence — is the perfect place to showcase all that is Sony," said Sir Howard Stringer, chairman and chief executive officer of Sony Corporation. "It is thrilling for Sony to be playing a part in this new chapter in Yankee history."