EA Applauds Their Hasbro Family Lineup

EA dropped a press release today to announce the overwhelming success of the family games resulting from their long-term agreement with Hasbro, with 2 million titles sold globally since launch.

Calling their Hasbro lineup "hot holiday must-haves", EA applauds the performance of games like Littlest Pet Shop, Nerf N-Strike, Monopoly, and Hasbro Family Game Night for their performance.

“By innovating with these family brands and delivering a quality, fun game experience our EA Hasbro video games are something parents and friends can gift with pride this holiday season,” said Chip Lange, Vice President and General Manager EA Hasbro. “Our focus on creating audience-appropriate games has paid off with the consumers we wanted to reach and made EA Hasbro titles THE gift to give this holiday.”

This partnership was really a win-win for both companies. Partnering recognizable family-friendly Hasbro brands with video games created some of the most worry-free video game buys a parent could find on retail shelves. Hell, even I bought Littlest Pet Shop, which is "teeming with adorably cute pets that girls can collect." *cries*

Family Gamers Choose EA Hasbro Games This Holiday
LITTLEST PET SHOP, NERF “N-STRIKE”, MONOPOLY and HASBRO FAMILY GAME NIGHT Video Games Prove Hot Holiday “Must-Haves”

REDWOOD CITY, Calif.—(BUSINESS WIRE)—A video game for girls, a game and NERF blaster combo for boys and two video games for everyone in the family to play prove hot holiday sellers for Electronic Arts, Inc. (NASDAQ:ERTS). The first wave of console and handheld titles under the EA and Hasbro, Inc. (NYSE:HAS) long-term agreement have combined to sell two million units globally since their respective fall launches, according to internal EA sell-thru data.

LITTLEST PET SHOP for the Wii™, Nintendo DS™, and PC reached store shelves in October and according to NPD aggregated DS skus were the #2 overall Nintendo DS title in the US for the month of November1 and the #1 Nintendo DS title in France in October.2 The game, inspired by the Hasbro blockbuster toy line, is teeming with adorably cute pets that girls can collect, take on adventures in four vibrant worlds, or play with via a myriad of mini-games.

NERF “N-Strike”, available on the Wii since October, was the #10 title according to NPD for the month of November. The game, inspired by the globally popular Hasbro franchise, features non-stop NERF-style pandemonium where players are faced with a series of challenging missions that put blasting strategies and skills to the ultimate test. NERF “N-Strike” also ships with a custom NERF SWITCH SHOT EX-3 blaster, the first ever 2-in-1 video game and toy peripheral bundle to hit the market.

HASBRO FAMILY GAME NIGHT, available on the Wii and PlayStation®2 computer entertainment system, launched in November and was awarded a Toy Wishes 2008 All-Star Award. Featuring six games including: BATTLESHIP, YAHTZEE, BOGGLE, CONNECT FOUR, SORRY! and the all new, SORRY! Sliders. Both MONOPOLY which is available for the Wii, PlayStation2 and PLAYSTATION®3 computer entertainment systems and HASBRO FAMILY GAME NIGHT had strong launches and continue to build momentum through the holiday.

“By innovating with these family brands and delivering a quality, fun game experience our EA Hasbro video games are something parents and friends can gift with pride this holiday season,” said Chip Lange, Vice President and General Manager EA Hasbro. “Our focus on creating audience-appropriate games has paid off with the consumers we wanted to reach and made EA Hasbro titles THE gift to give this holiday.”