Millions of people will be lining up around midnight on Wednesday evening for the launch of World of Warcraft's latest expansion, Wrath of the Lich King, but the lining up promises to be much more entertaining at the Best Buy at 44th Street and 5th Avenue in New York, New York. That's Blizzard's chosen store for East Coast Wrath-tivities, with co-founders CEO Mike Morhaime and executive VP of product development Frank Pearce on hand to sign copies of the game. They'll even have former Kotaku guest editor Geoff Keighley on hand to act as the master of ceremonies for the event, with interviews, trivia, and prizes to be had by all. Of course Best Buy locations across the country will be opening as well, but they are nowhere near as important as that one right there. Until Morhaime can be cloned, this is the way it has to be.Best Buy® Counts Down the Arrival of Wrath of the Lich King™ in New York City World of Warcraft® Players to Meet Blizzard Entertainment® Developers and Be Among First to Obtain Their Copy at an Exclusive Launch Celebration MINNEAPOLIS—(BUSINESS WIRE)—Alliance and Horde members will converge on the Best Buy at 44th Street and 5th Avenue to take part in the highly anticipated midnight launch of Blizzard Entertainment®’s World of Warcraft®: Wrath of the Lich King™. The celebration, starting at 8 p.m. Eastern Time on Nov. 12 at the Best Buy store near Times Square, is the premiere developer meet-and-greet in the U.S. for the popular World of Warcraft game and the only such event on the East Coast. The event includes appearances by Blizzard Entertainment cofounders Mike Morhaime, CEO, and Frank Pearce, executive vice president of product development. In addition, a number of the game’s developers will be available to meet players and sign copies of the game. Geoff Keighley, videogame TV host, will emcee the evening that will feature interviews, trivia and prize giveaways. With more than 11 million subscribers, World of Warcraft is the most popular massively multiplayer online role-playing game in the world. Wrath of the Lich King is the game’s second expansion. For more information on the game visit www.WorldofWarcraft.com. In addition to the original game and both expansions, players can purchase 60-day World of Warcraft subscription cards at Best Buy. “At Best Buy, we’re passionate about helping gamers get the most enjoyment from their gaming systems – from having the latest releases to a full complement of gaming platforms, accessories, electronics and services,” said Jill Hamburger, Best Buy vice president games and movies. “Our newly introduced Reward Zone Gamers Club provides additional benefits and amazing experiences for our most loyal customers who love gaming.” Reward Zone® program Gamers Club is a specialty expansion of Best Buy’s Reward Zone Loyalty Program. For every $150 spent on qualifying gaming software and accessories (certain exclusions apply) Reward Zone program Gamers Club members will receive 500 points/$10 reward certificates, in addition to their regular Reward Zone program points, that can be used on almost everything within the store. Additional membership benefits include special offers on game software and accessories, information on the latest gaming trends and hints and cheats for popular games to maximize the gaming experience. Members may also receive special access to invitation only gaming events hosted by Best Buy. For more information on the launch event, visit www.bestbuy.com/midnightopenings. Wrath of the Lich King is a trademark, and World of Warcraft, Blizzard Entertainment, and Warcraft are trademarks or registered trademarks of Blizzard Entertainment, Inc., in the U.S. and/or other countries.