'Operation Main Street' is not - as you may have suspected - a sinister mash-up of the Rainbow Six and SimCity franchises, but is in fact Wal-Mart's Holiday Season price cutting bonanza.The supermarket chain reckons it can save consumers around $200 Million on consumer electronics, toys, games and other gifts. $200M between them, obviously. Anything else would be silly.

Among all this unfettered consumerism, Wal-Mart will showing off its nicer side by donating an estimated $20M to local charities around its stores including a $1.25 million grant to The Salvation Army.

As well as the promised discounts, Kotaku readers might wish to know about the $100 Wal-Mart gift card up for grabs when you buy an 80GB PS3 for $399. If that sounds like you kind of thing, the 'series of initiatives' will run for seven weeks from November 8th across North America.

Wal-Mart Launches Aggressive Holiday Price Cut Promotion [TWICE]

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