I estimate this year that you'll see EA enter this space for some of their games, and a few other big names are absolutely interested. In fact we're in final negotiations with a couple of recognizable names. We tend to estimate the size of the total pre-paid gaming card business when we do our numbers, and this year we're looking to something between $75-100 million dollars in sales across North America. We see that going to $250-300million in 2009 and being in the region of a half-billion by 2010. We see this market growing dramatically in the next two to five years.The whole interview is an interesting look at how the industry deals with retailers via middlemen like GMG; it also points to the popularity of these models that many 'serious' gamers tend to ignore.