"Our launch into pre-played games and the acquisition of gamerbase.com underlines HMV's long term commitment to games as it becomes an ever-increasing part of our overall product mix," said HMV managing director Simon Fox.An interesting development, but I've always felt that trade-in programs work better in video game-specific retail stores. Many electronics and entertainment chains in the states have tried this and failed miserably. Remember MediaPlay? Yeah, we were such dorks back then. HMV enters pre-owned market with Re/Play launch [GamesIndustry.biz]
HMV is pretty sure games are going to be bigger than music, and as part of their slowly shifting focus they're rolling out their very own pre-owned game program, HMV Re/Play. Launching this Friday across approximately 160 HMV retail locations, the company will begin accepting game trade-ins across all major console and handheld platforms, exchanging used titles for store credit good for anything the store carries - DVD's, games, and even music...but who buys CDs anymore?