Take-Two Interactive announced alongside its quarterly results that Rockstar Games' Grand Theft Auto IV has sold over 10 million units as of August 16. The release noted that the publisher's fiscal third quarter was "led by the blockbuster" and continues to exceed the company's expectations.

With the PC release and the localized Japanese version still to come, it's looking more and more likely that GTA IV can hit that 15 million mark in 2008, as Hudson Square Research analyst Daniel Ernst predicted.

A cheaper Xbox 360 and forthcoming episodic content sure won't hurt GTA IV's chances this holiday season.

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