We didn't have a first-party operation. Our success had to come from the third parties. It was really fun. Namco was a believer because on Super Nintendo they had no outlet for their 3D arcade technology. We really targeted them as a launch partner. The biggest challenge was to get Square and Enix to make games for PS. We had to prove ourselves and it took a couple of years. They made the decision to make games like FFVII. So then I got to move to product development.
Yes. We were not taken seriously by the industry at first. Because I was there at the time, the difficulty with PS3 reminds me of our roots. We should work with our partners and find out what consumers and developers want.