By Luke Plunkett, 3:30 AM on Wed Jul 23 2008, 8,738 views (Edit, to draft, Top, Slurp)

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Or so say Microsoft! Speaking at Gamefest yesterday, Microsoft’s games division CTO Chris Satchell thinks the console's new dashboard, avatars and UI are more than a facelift. He sees them as a transformation.

What this does is reinvent the Xbox. I don’t think any one has ever done this before – transformed a console during its lifecycle.

You could just as easily say no console has ever felt the need to transform halfway through its lifecycle, either.

Satchell: 'We've reinvented the Xbox' [Develop]