Take-Two Chairman: Quality Wins Out Over Shovelware

Never let it be said Take-Two aren't focused on quality. They don't have the packed release schedule of companies like EA or Activision, but pound-for-pound, their games are amongst the best-regarded in the business. A strategy chairman Strauss Zelnick is very keen on, telling VentureBeat that quality will always win out over quantity:

In periods of high growth, like where we are now, B titles and C titles can do OK. But as soon as you get to the point where the platform penetration has reached its asymptote, then quality reins supreme. We think that if you focus on quality all along, regardless of where the market peak is, you will do better.

Explaining, perhaps, why T2's Wii catalogue isn't quite as robust as some other publisher's.

E3 perspective: Q&A with Chairman Strauss Zelnick on the future of Take-Two Interactive [VentureBeat]