There are really two faces to E3. One of them is that of a business summit, intended to connect the video game industry with the press as a way of showing their wares to the public. The other looks at game developers as artists, presenting the fruit of their ideas and labors often for the first time.
Interactive entertainment is both business and art, and the Academy of Interactive Arts And Sciences recognizes both of these faces with their annual DICE Summit and Interactive Achievement Awards. They also host the Into the Pixel game art exhibition, which we saw this year at E3, award scholarships to game design students, and more activities designed to support the industry's creative talent.