• more about

    #kazhirai

    Kaz Hirai: We Want To Increase Brand Loyalty

    Why Sony Ditched The Spider-Man PS3 Font

    Sony Losing Money on PS3 Slim

    read more: #jacktretton, #kazhirai, #kenkutaragi, #giantface, #ps3, #playstation3, #industry, #e308

    Tretton Talks About Kaz's Influence on the Playstation Universe

    Speaking with a group of game writers earlier this week SCEA head Jack Tretton talked briefly about how Sony Computer Entertainment has benefited under the shift from Ken Kutaragi to Kaz Hirai.

    Specifically, he talked about the promise that Sony's regions would be a bit more antonymous under Hirai.

    "There is no question that Kutaragi-san ruled with an iron fist, but it was his vision," Tretton said. "In terms of how we went to market in region, that was anonymous."

    But Tretton said that Hirai has a better understanding of the company's day-to-day operations and the challenges they face both in Japan and abroad.

    "He's been in the regions. He's been in the trenches. He's been outside the towers in Tokyo," Tretton said. "I think there is a better understanding."

    Tretton also touched on how SCEA and other regions had to struggle a bit with the perception of PS3 as a super computer created by Kutaragi and the reality that the console had to be a gaming platform first to sell.

    "Kutaragi-san built the PS3 as a super computer for the home," he said. "We thought there was a risk of losing the game identity of the Playstaiton 3, so we tried to distance ourselves from that and we understand that credibility would be built with games."

    See our other Tretton stories from E3:

    Tretton Says No 360 Final Fantasy XIII Coming to Japan
    Tretton Explains the Long Road to Home
    Tretton: Sony Considering PSP with Harddrive


    Send an email to the author of this post at .