Goodbye Next-Gen, Hello Edge (The Website)

You may be familiar with top-shelf industry news site Next-Gen. They're the online reincarnation of a long-dead US magazine, which was basically the American version of respected British mag Edge. Being so close and all (both are run by Future publishing), for the past few months, Next-Gen have begun hosting Edge magazine's content, giving the magazine a decent online presence for the first time in its existence. A presence that's about to get a lot more prominent. Next-Gen will, come Monday, be rebranding their website, which will now be known as Edge. Just like the magazine. This is being done in an attempt to "emulate the respect and credibility of the print magazine online". Odd move, seeing as Next-Gen were already respected and credible, but so long as it doesn't affect either the magazine or the current site, everything should turn out just fine.

Future to rebrand Next Gen website as Edge [GI.biz]