31 complaints against a TV ad for Take-Two's Bully: Scholarship Edition were dismissed by the Advertising Standards Authority. The complainants said that the ads "glorified and trivialized" bullying, but the ASA found that the ads themselves were not in violation of any standards.
According to GamesIndustry, the ASA did find the game distasteful, but was not glorifying violence because of its "comic and exaggerated" nature:
"Although many might find the name and content of the game to be in poor taste, the content of the ad was unlikely to cause serious or widespread offence," it said.
ASA dismisses Bully advertising complaints [GamesIndustry.biz]