EA Brings Scrabble To Facebook, Pogo

You now have two more ways to get your online Scrabble fix, as EA and Hasbro have announced the release of Scrabble on Pogo.com with a Facebook app to hit the social networking site later this month. Wait, you say, I'm already enjoying Scrabble via Facebook, Kotaku! No, that's Scrabulous, an unofficial Scrabble clone that Hasbro attempted to have pulled. It's still up.

Regardless you can play the Pogo.com version, should have you have the patience for it. As much as we'd like to impress the Scrabble bot AI with our vocabulary, we're probably going to pass in favor of reading the press release for the third time. It's full of words!

EA AND HASBRO DELIVER AUTHENTIC SCRABBLE WEB FUN TO FACEBOOK PLATFORM AND POGO.COM

Redwood City, Calif. – July 7, 2008 – Sign in and start playing the most renowned word game, as Electronic Arts (NASDAQ: ERTS) and Hasbro Inc. (NYSE:HAS) deliver the latest in SCRABBLE games in the US and Canada on the Facebook® and online at Pogo.com™. EA's first Hasbro-based Facebook application launches later this month and the Pogo.com SCRABBLE game is available now, extending the presence of EA SCRABBLE games across two new platforms in July.

SCRABBLE from EA on Facebook Platform will be the first EA Hasbro-licensed property to go live on a social networking site, with many more Hasbro game properties in development and slated to launch on social networking sites later this year. SCRABBLE on Pogo is the initial HASBRO title in a suite of free online games slated to go live on Pogo in 2008. EA SCRABBLE games currently are available on mobile phones and the iPod® in the US and Canada.

"SCRABBLE is one of the best social game brands in existence and we've worked diligently with the Hasbro team to ensure that regardless of the platform you're playing, you'll be able to enjoy a world class version of SCRABBLE with friends or family," said Chip Lange, General Manager, EA Hasbro Games. "We're delighted to be bringing communities everywhere access to one of their favorite games."

"Hasbro, together with EA, is eager to share our expertise and technological know-how by bringing a genuine SCRABBLE experience to fans throughout the US and Canada whenever they want and wherever they go," said Mark Blecher, General Manager, Hasbro Digital Media and Gaming. "We understand the current popularity and potential of web-based and social network gameplay for a wide range of our toy and game brands. EA and Hasbro are committed to providing SCRABBLE fans with a great digital game experience."

"After playing with EA's social networking and Pogo versions of SCRABBLE, I have no doubt that SCRABBLE players in the US and Canada will absolutely love the gameplay and overall experience," said John D. Williams Jr., Executive Director of the National SCRABBLE Association (NSA). "We have seen the SCRABBLE brand grow in popularity in so many different ways, including this year's School SCRABBLE Championship and the current interest in SCRABBLE for social networking. I am particularly pleased that the Pogo and Facebook EA SCRABBLE games offer such simple and clean interfaces that allow players to jump right in and start playing."

SCRABBLE on Facebook Platform

The SCRABBLE application built on Facebook platform provides an intuitive interface that allows head-to-head challenges with family, friends or anyone accessing Facebook from within the US or Canada. Players can choose to play a real-time turn-based game or pause and pick up to resume playing at their leisure. With easy tracking of scores and statistics, players will always know where they rank against competitors. While playing SCRABBLE on Facebook, gamers can enjoy built in chat and dynamic animations. They can also get help from extensive word lists and choose one of the several flexible speed levels to customize their level of difficulty.

SCRABBLE on Pogo.com

Play SCRABBLE for Pogo alone or with up to three friends in real time. Players can choose one of five customizable skill levels that match the dictionary and opponent accordingly. Pogo offers several "rules" including: house rules when playing with family, traditional rules to follow the style of the board game and à la carte rules for those who want to make up their own. Timed games allow for fun competition, but the integrated hints, tips and tricks allow every level of player to hone skills and become a champion in SCRABBLE on Pogo. As a bonus, Club Pogo players will be able to unlock extra SCRABBLE features including their own set of NSA tournament rules, the ability to play rated games modeled after the National Scrabble Association's rating system, a choice of three different SCRABBLE boards and a NSA room, exclusively for NSA tournament players to compete online.

For screenshots and assets, please visit www.info.ea.com. For more information about the mobile phone version of SCRABBLE, please visit www.eamobile.com. For more information about Pogo.com visit www.pogo.com.