Nexon's Sugar Rush Arena in Closed Beta

Nexon has revealed its very first North American-developed game (for the North American market), Sugar Rush Arena, which is now in closed beta. The game is a casual MMOG like other Nexon titles, but was developed in Vancouver as opposed to South Korea. Like Nexon's other titles, the game is free to play, but will offer virtual items and upgrades for purchase:

The title will allow players to fight against each other while trying to collect virtual coins ....

The development team working on Sugar Rush Arena is based in Vancouver, Canada and includes former Electronic Arts Worldwide Studios Group vice president and creative director Steve Rechtschaffner, as well as studio Klei Entertainment.

Headed by Jamie Cheng, Klei Entertainment previously developed and published Eets, a 2D puzzle game for PCs which was later revamped for Xbox 360's Xbox Live Arcade.

I presume if this is a successful move, we can expect to see more games targeted at the Western market being developed in the West; perhaps this is heralding a new trend?

Nexon Reveals First Western-Developed Title [Worlds In Motion]