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    Walmart.com using Wii Fit to boost Mom's Day sales

    Wii Fit isn't just a casual game, now it's the "perfect gift" for Mother's Day if you believe Walmart.

    Reuters reports that this weekend the fitness-meets-game Wii title will dominate the Walmart.com homepage and include a link to pre-order the game in time for it's May 19 launch. People who pre-order by May 11 will get a $10 online gift card for use on the site down the line.

    "Initial response is extremely strong, and we're feeling really good about Nintendo Wii Fit dominating the home page," said Kelly Thompson, Walmart.com's chief merchant, of early shopper demand for the game. "... We really like the angle of marketing it to Mom."

    Nintendo of America marketing maven Cammie Dunaway goes on to say that the upcoming game will be marketed not just to women, but to men as well.

    Walmart.com using Wii Fit to boost Mom's Day sales [Reuters]


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