Compared to the company's unbridled success of the past five years, Nintendo in 2011 has its back to the wall. It needs now, more than ever, effective marketing to help sell its products.
Sometimes, it gets this! Other times, like this trainwreck of a commercial, it does not.
I'd point out the parts that were particularly awful, but really, that's everything from 0:00 to 0:58. Which is when the commercial mercifully draws to a close.
Nintendo Commercial [Tiny Cartridge]